Daniel Lemire's blog

, 1 min read

Grabbing attention or building a reputation?

2 thoughts on “Grabbing attention or building a reputation?”

  1. I agree wholeheartedly. Grabbing attention is a tactic, while building a reputation is a strategic goal. If you don’t cultivate a reputation, then attention-grabbing tactics will wear you out, with no lasting return. And I think that applies across the board, as much to corporate brands as to scholarly researchers.

  2. Kevembuangga says:

    Along this line I guess you will like Igor Caron’s 2008 Thank-You post.